I make the invisible, visible.

WHY:
I believe the most powerful brands aren’t just seen—they’re felt. They awaken something deeper. They resonate, because they reflect something real.

That’s why I breathe life into brands: to reveal their soul, stir emotion, and create lasting impact. When a brand tells the truth and tells it beautifully, it becomes unforgettable.

Perfection isn’t the pursuit—
excellence in meaning is.

The foundation of my philosophy:
Emotive+Iconic. = Emoticonic.
A creative lens. A belief system. A hybrid of heart and mind, feeling and form.

HOW:
I lead with insight, strategy, and concept-driven creativity—anchored in collaboration, humility, and curiosity.

Through rigorous thinking and emotive storytelling, I shape brand identities and experiences that provoke thought and build connection.

I design for what’s next by thriving in the unknown—where surprise and originality emerge. Every visual, word, and gesture is crafted with intention, to align with a brand’s mission while pushing creative boundaries.

WHAT:
As a Seattle-based Creative Director, I specialize in crafting bold, believable brand expressions across every touchpoint. I build identities that don’t just stand out—but stand for something.

From research and strategy to storytelling and design, I help brands find their voice, amplify their truth, and connect on a human level.

This body of work reflects my commitment to envisioning change—and designing for it.
Expect transformation.
Embrace it.

Let’s create what’s next.